Eucerin Korea website

Objective

We developed and designed a website that has cosmetic products information for reaching potential customers to know the products of Eucerin.

• Give a positive impression that makes interesting.
• Keep to be relationship till the service opened.
• Gathering visitors behaviour from the website with Google Analytics. Then use the data into the marketing strategy.

Approach

We conducted research on Eucerin products and cosmetic fields to find out about their hardships and needs when they go to the service launching step.

• Based on the research data obtained, we created a layout and contents which is simple and readable, without decoration materials. This helped us to understand the related e-commerce field better so that we could develop and design a better solution for the approach the goals.
• According to the design guide of Eucerin, we followed to design interface designs then installed the interface design that we completed, on the wire-frame. We and a graphic designer who was in Berlin had a lot of discussion for a while.
• Ultimately, with multiple iterations, we came up with the website which is following the identity and aims they would like to approach.

Design sketch

There is a limitation of design due to following the Eucerin Design Language System. The colour theme and most design units already were fixed by the design language System. However, changing header layout was allowed especially alignment. Therefore we tried to sketch for making better the design of the header.