PATTERNUP Identity Design

Challenge

The clients didn’t provide a description characterizing their company, but they gave me a domain name of a website which is that they want to be.

This identity work is for both a brand and a corporation.

Goal

This company is newly born so that we thought that is the most important that focused on creating and define their character more than visual works.

Process

  1. Define targets: Domestic customers mostly women 30s~50s
  2. Research for the targets of the character and the lifestyle
  3. Research for potential service in Korea (Nothing)
  4. Research for the service they want to be
  5. Define the business and corporation with some number of keywords
  6. Logogram and logo letter design works
  7. Colour theme works

Result

  • Completed an brand identity design guide-line
  • Create the brand image video contents
patternup_logo_sketchpatternup_logo_coloured

Discover

While we search for the relative field and potential competitional service, we realised that the internet has already affected the world of textiles. Driven to provide consumer convenience, the majority of apparel manufacturer and retailers have created a virtual version of some aspects of their current physical environment.

A few textile manufacturers and fabric retailers have used the internet to go beyond their existing offerings, providing the consumer with a value-added internet experience such as customized online editorial system. Which means that there are strong competitions.

However, we discovered a point that the potential impact of the internet on the consumer, and on the industry, lies not in what the consumer sees and does on a computer, but in how retailers and manufacturers leverage the internet to meet both expressed and latent consumer needs.

The barriers to implementation lie more in the willingness of the members of the supply chain to redefine their policies and practices to take full advantage of internet technology.

Define

Service

Be a design in tech company. The service area is Korea.
Pattern Up is a technology service offering Digital Print Room Solutions and Customization Tools. it connects independent artists with companies around retail customers.

Target

Main customers are females who are between the 20s and 40s who want to have own designed fabrics but not keen on using digital gears, some of the targets work at a small size interior design agency, some of the targets are a housewife who is interested in interior design.