Challenge

The clients didn’t provide a description characterizing their company, but they gave me a domain name of a website which is that they want to be.

This identity work is for both a brand and a corporation.

Goal

This company is newly born so that we thought that is the most important that focused on creating and define their character more than visual works.

Process

1. Define targets: Domestic customers mostly women 30s~50s
2. Research for the targets of the character and the lifestyle
3. Research for potential service in Korea (Nothing)
4. Research for the service they want to be
5. Define the business and corporation with some number of keywords
6. Logogram and logo letter design works
7. Colour theme works

Result

• Completed an brand identity design guide-line
• Create the brand image video contents