Tkita
Brand Identity Design

Challenge

A design agency used to work on the brand identity project but the client, Air Sound rejected drafts several times. They decided to stop the work from the design agency. and the work was moved to me.

Not enough time to work (gave me 2 weeks)

There were no ideas and detail opinions from the client, AirSound

I could not see even a demo service that I could make some design concepts.

The client ordered me to work on both identity design and product design.

Goals

The primary goal of this project to customers and partners, for the purpose, to build a service identity with a new naming 'Tkita'. My client wanted me to work on the brand logo project without application system due to they did not have time for that.

The amounts to a corporate title, logo (logotype, logogram) and supporting devices commonly assembled within a set of corporate guidelines.

These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.

Process

The first step was to find the keywords that can express the service and product. after that, I presented to explain the service with the keywords to the stakeholders. Then we shared their opinions regarding the keywords. I got some feedback.

Based on the keywords, we had chosen, we made some visual materials and design-guides such as types, some shapes and colour themes.

The visual materials were applied to the user interfaces to make prototypes and we had reviewed several times.

With stakeholders, we finally choose the one. And then I tidied the final logo design with the theme colour and identity guideline for applying to the service and product.

Result

The service got a brand identity that is able to present the service and product defination to customers and markets.