We are fresh food people.
This is a mobile application service for buying fresh vegetables.
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We discovered the potential targets of organic market fields even though there are plenty of similar services.
The general landscape of the organic consumer is hard to visualize because they're a varied and often finicky group.
Luckily a few different organizations have looked into organic customers in general and have some insight you may find helpful.
Periphery consumers (14% of organic consumers).These are folks who are starting to lean towards organics, but they don't make any significant behavioral changes, meaning they're still not purchasing organic products.
Mid-level organic consumers. These make up the bulk of organic consumers (65%). They are individuals who are not only changing their attitudes but who are also changing their habits and buying organic products.
Core consumers. This is a small group (21%) of people who are very invested in organics. They showcase this investment via both attitude and behavior. These folks talk about organics and purchase organic products often.
