Overview
This project focused on optimizing Eucerin’s global design guidelines for the Korean local market. A key aspect of this initiative was the seamless remote collaboration spanning three locations: Berlin (HQ), Seoul (Planning), and Daejeon (Development). Despite the geographical distance and time zones, we established a robust communication workflow utilizing structured emails and regular conference calls. This allowed us to strictly adhere to global brand standards while effectively tailoring the UX for Korean users, ultimately delivering a website that balances brand identity with local usability.
본 프로젝트는 유세린의 글로벌 디자인 가이드를 한국 시장에 맞게 최적화한 웹사이트 구축 전략입니다. 특히 이 프로젝트는 독일(베를린), 서울(기획), 대전(개발)을 잇는 100% 원격 협업 환경에서 진행되었습니다. 물리적 거리와 시차의 한계를 극복하기 위해 체계적인 이메일 커뮤니케이션과 정기 컨퍼런스 콜(Conference Call) 프로세스를 확립했습니다. 이를 통해 본사의 디자인 퀄리티를 유지하면서도 한국 유저에게 최적화된 로컬라이제이션을 성공적으로 수행, 브랜드 아이덴티티와 편의성을 모두 갖춘 결과물을 완성했습니다.
Objective
"Balancing Global Identity with Local Usability"
The goal was to establish a digital presence that adheres to Eucerin's strict global brand guidelines while optimizing for the specific behaviors of Korean consumers. We aimed to build a trusted D2C channel that connects brand awareness directly to sales conversion.
유세린 본사의 엄격한 브랜드 가이드라인을 준수하면서도, 한국 소비자의 웹 사용 패턴에 최적화된 디지털 채널을 구축하는 것이 목표였습니다. 단순 홍보를 넘어, 브랜드 인지도가 실제 구매 전환으로 이어지는 신뢰 기반의 D2C 채널을 설계하고 구축했습니다.
Approach
"We researched Eucerin products and the cosmetic market to identify potential challenges and user needs prior to the service launch. Based on this data, we designed a layout focused on simplicity and readability, eliminating unnecessary decorative elements. Adhering to Eucerin’s global design guidelines, we applied the UI design to our wireframes. This process involved intensive collaboration and discussion with the lead graphic designer in Berlin. Through multiple iterations, we ultimately delivered a website that fully aligned with the brand identity and business goals."
서비스 런칭에 앞서 유세린 제품군과 코스메틱 시장을 심층 분석하여 잠재적인 문제점과 사용자 니즈를 도출했습니다. 확보된 데이터를 바탕으로 불필요한 장식 요소를 배제하고, 간결함과 가독성에 집중한 레이아웃을 설계했습니다. 또한 유세린의 글로벌 디자인 가이드라인을 철저히 준수하여 UI를 와이어프레임에 적용했습니다. 이 과정에서 베를린 본사의 리드 그래픽 디자이너와 긴밀하게 소통하며 집중적인 협업을 진행했습니다. 수차례의 반복 개선 과정을 거쳐, 결과적으로 브랜드 아이덴티티와 비즈니스 목표에 완벽하게 부합하는 웹사이트를 구축했습니다.
Eucerin Korea website
Objective
We developed and designed a website that has cosmetic products information for reaching potential customers to know the products of Eucerin.
- Give a positive impression that makes interesting.
- Keep to be relationship till the service opened.
- Gathering visitors behaviour from the website with Google Analytics. Then use the data into the marketing strategy.
Approach
We conducted research on Eucerin products and cosmetic fields to find out about their hardships and needs when they go to the service launching step.
- Based on the research data obtained, we created a layout and contents which is simple and readable, without decoration materials. This helped us to understand the related e-commerce field better so that we could develop and design a better solution for the approach the goals.
- According to the design guide of Eucerin, we followed to design interface designs then installed the interface design that we completed, on the wire-frame. We and a graphic designer who was in Berlin had a lot of discussion for a while.
- Ultimately, with multiple iterations, we came up with the website which is following the identity and aims they would like to approach.
Reference design
At this time, there was a concept of new global website which there is left alignment header. The client wanted to follow the global website concept.
Design sketch
There is a limitation of design due to following the Eucerin Design Language System. The colour theme and most design units already were fixed by the design language System. However, changing header layout was allowed especially alignment. Therefore we tried to sketch for making better the design of the header.
Design sketch
There is a limitation of design due to following the Eucerin Design Language System. The colour theme and most design units already were fixed by the design language System. However, changing header layout was allowed especially alignment. Therefore we tried to sketch for making better the design of the header.
Iteration
This project was remotely going on between Germany and Korea(Seoul and Daejeon) by e-mail and conference-call. This project was remotely going on between Germany and Korea(Seoul and Daejeon) by e-mail and conference-call.
